Interest in semantic annotations and providing structured, well-formed and semantically consistent content data is rapidly growing. With this, the development of artificial intelligence, semantic technologies and applications based on semantic content is intensifying. Traditional websites are becoming increasingly difficult to find on the web and are therefore losing importance. To gain a certain visibility and be found in chatbots and personal digital assistants, such as: Facebook Messenger chatbots, Amazon Alexa, Cortana, Google Home, Siri and so on, the best option is to use modern technologies and semantic annotations. With schema.org annotations the visibility of the website increases through search engine optimization (SEO) and the website content becomes usable for third-party software (assistance systems) and therefore valuable.